Akin to hiring the least qualified and unsuitable candidate for a job, illustrator ZEEL invited me to write a piece for the book accompanying the upcoming illustration exhibition The Rise and Fall of Mel Gibson. Least qualified as I had never even seen a Mel Gibson film before ZEEL asked me. Under strict laboratory conditions then, with my hand hovering over a red alarm button in case of emergency, I was exposed to the film What Women Want, an American Romantic Comedy from the year 2000. How a Norwegian fisheries scientist/ film buff got into the mix, I don't know.
The flyer is designed by Aidan Saunders, who organised the exhibition together with ZEEL.
Mel Gibson’s legs
I’ve come to Norway to
do some research into Mel Gibson and his seminal film, What Women Want. Although
the film came out in 2000, and was quite popular in Norway that year,
incredibly, fifteen years later, it is still the highest grossing film here. At
the Oslo Film Foundation, recent research has revealed that the average
Norwegian has seen the film 13.3 times.
Sometimes films get
lost in translation when they cross the Atlantic, but in this case the film
bound for Norway was actually lost. Ragnar Holst Sørland, a fisheries
scientist, was given the task of importing What Women Want. He had made a
series of highly successful films of fish for television. In Norway people love
to see slow, contempletive films of trains going from one side of the country
to another, for example, or rain pattering on a corrugated iron roof, or
twitching curtains, all in real time. The trouble was after Sørland’s
astoundingly low key film Fish Sleep Too
the genre seemed to be exhausted.
But what does all this
have to do with What Women Want, a film about a chauvinistic advertising
executive, played by Mel Gibson, who electrocutes himself in the bath and
suddenly is gifted with the ability to hear women’s thoughts? Surely that
couldn’t be boring? It’s true, Sørland was pretty disappointed when he saw this
film. He had never done product placement, but this film was practically an
advertisement for Nike. They even had Nike executives play themselves in a key
pivotal scene. He didn’t like scenes with pivots either. The protagonists in
his film were fish of the most easy going nature, so would blow any rampant
egotistic alpha male like Gibson out of the water.
As he sat through the
film in Gibson’s own private screening room in LA, he had to stifle yawns. In
one scene, Gibson was supposed to be sampling products aimed at women such as
lipstick, leg wax, and mascara, to get insight for a pitch to his advertising boss
the next day. Instead of putting his mind to it, he wastes his time drinking
red wine and dancing around his apartment to Frank Sinatra. He even rips a
decent pair of tights. Ragnar tries to understand the premise of the film. Why
doesn’t Nick Marshall respect and understand women in the first place? Why does
he find having a female boss a problem? Don’t they have a women’s quota?
Pleased with his work,
he decides to set off on a vanity project, ‘sink or sink’, a film about a carp's
journey to the bottom of a pond. He has also made a friend across the pond. Mel
Gibson has agreed to introduce him to a friend or two in Hollywood. Maybe they
will knock out some slo-mo films together, as Mel calls them. They even have a
working title: What Fish Want.
by ZEEL |
A video of a flick through preview of book:
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